An accounting website that leads with clarity and a personal voice. Editorial photography, visible service fees and an easy-to-follow handover story make a serious subject feel more approachable.
Project scope
- Website design
- Service and fee presentation
- Plan comparison
- Team profiles
- Consultation pathways
The idea
Accounting can feel like something a business owner only notices when a deadline gets close. Haverell takes a more everyday approach, presenting bookkeeping and tax work as an ongoing relationship. The content gives fees, services and the people behind the offer a prominent place.
Design direction
Warm office photography and lime highlights help the site avoid a conventional corporate appearance. An oversized wordmark gives the hero a distinctive ending, while a compact navigation panel keeps the opening uncluttered. The service sections use numbered entries and visible pricing to make comparison more direct.
The visitor journey
Visitors can review bookkeeping, VAT, payroll and account preparation before comparing plans for different business sizes. A four-stage handover story explains what follows an initial conversation. Team profiles and direct contact routes support the site’s emphasis on a personal working relationship.
Design review
The strongest feature is the specificity of the information. Named services, fees and a visible process give people something useful to consider before booking a call. The warmer design supports the message without making the practical financial content harder to find.
A closer look
Considered at every size.
Desktop · A closer look at the content
Mobile · The first impression
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